In the last couple of months as COVID rocked the world, it has been clearly seen and demonstrated that data has become mandatory. Organizations that already had a well-defined data methodology benefitted more.
Whether you are a global brand, SME, Small Business Owner, or Start-Up, the increasing need for basic data was largely felt in the last couple of months. Keeping in touch became ever so important to ensure you remained in the minds of your stakeholders while delivering experiences.
Data is presently defining the processes for organizations across departments and business units. Just like, businesses have realized that remain afloat in 2020 and beyond, there was a strong need to aggressively shore up digital and tech strategies incorporating it into daily work routines as against only the IT departments to handle.
Data provides a competitive edge for organizations as companies who has a clear data methodology will be in a better position to contend within their various industries and this will subsequently be driven as to how well, data can be gathered, investigated to get insights to grow, expand and provide seamless experiences for customers.
The ability to be able to clearly sift information and utilize it for the organization’s overall goal and objectives is now more needed. It is no more gathering all kinds of data (big data) without genuinely thinking about what they need to do with such information.
So there is now a strong need to have a system that centers around the information truly required to achieve goals. Data can no more seat within specific departments like Marketing, Sales, and IT. The data strategy now needs to be driven from a company-wide direction and leaders of organizations must get involved in data mining. It is no more for the field or tech guys alone.
The right approach is to first develop a data strategy which will focus on the specific information needed to drive organizational growth while focusing on the ever-changing customer and consumer behavior
