With Data becoming the new buzz word in business circles, building a Crisis Proof Business must as a matter of fact have data at its core.
These are basics to focus on if you must win in the ever-changing dynamic Business World driven by marketing, sales, digital marketing, and now data!
Analyze your Internal data competencies:
This is fundamental to develop certain abilities. It is either developing and boosting your in-house ability or an outright decision to outsource.
Your Business type determines the kind of data required:
Clearly define your data requirement and communicate it to the entire team. Be sure that there is alignment internally as to the kind of data required.
Decide how to source and accumulate the needed data to grow your business:
Next, decide how that data will be sourced for. For companies having a large field team like Contact marketing, you will be amazed at the large data you are already seating on. However, there are basically 3 ways of gathering data, You either buy outrightly or leverage on what you have internally. If your internal data isn’t appropriate, you could develop new ways to sourcing the data you need.
Data Interrogation and Analysis:
Of what use is data if insights cannot be drawn and the next steps inferred based on insights garnered? You must be able to dissect, interrogate data to drive value, and ultimately organizational growth.
