The Most Important Influencer Marketing Trend for 2021

Influencer marketing is not new anymore. It has been the buzz word in the last 3-4 years for marketers and is one of the top digital marketing trend leveraged on by brands and businesses.

Influencers are these set of people popular on the internet  who have millions of followers and can make huge bucks plugging in brands

With the rise of Influencers came on its heels Micro-influencers who work similarly like Influencers with the difference in their number of followers ranging from 10,000 to hundreds of thousands.

Well, it is now time to get ready for the Nano influencers…

Who are they, you may ask? These are niche social media influencers whose followers vary from 1000 to 10,000 with preference being for 1000 to 5000 followers actually.

Why this move by marketers? This is because Nano influencers are seen as more authentic, original, and believable giving a personal touch to brands.

They are quite genuine, may not have worked with any brand but are really good at what they do.

These set of people are quite approachable, affordable, and are willing to help advertise brands and products on SM.

You should plan including a couple of them at the same time in your digital marketing plan as they help create awareness, talkability, and drive virality of the brand content.

Key to note is that the brand must have done its research pending the product to be promoted. You find these nano influencers across various industry categories on Instagram, Facebook, TikTok, and other relevant SM platforms.

Because they are not well known, they are easily approachable and easy to deal with. For most nano influencers, they are not so concerned about money. They are more interested in collaboration, fame, and popularity the brand brings them in exchange for promoting the brands.

They are a set of largely untapped resources and inexpensive opportunities; you may want to consider them for your next digital marketing campaign.