We are presently in a world where digital technology is dictating the pace and consumer satisfaction has become mandatory for organizations. Why not? after all, organizations are all competing for a share of voice and the customer’s pocket. It will be the organizations that are aware of the top digital trends already ruling the world that will be the customer’s go-to- brand.
Shoppable Posts:
This is highly seen on Instagram and Facebook where both Small business owners and brands are re-defining their posts to give shoppers a seamless buying experience. As against multiple steps in the buying process, the trend now is to adopt a one-stop-shop approach. Click, takes you to the shopping site where you can shop very easily and seamlessly. This in turn is boosting consumer experiences positively. From recent surveys, 60% of Instagram users hop on Instagram to find the most recent products. This there indicates that brands and businesses should make the purchase experience seamless for their customers so they don’t lose them in between multiple sites.
The AI buzz:
Artificial Intelligence is disrupting the usual way of doing things across organizations and industries. It helps with communication and feedback, helps to interrogate date, puts a tab on sales, and more importantly provides insights on consumer behavioral patterns. You may want to consider AI investment or outsource as keeping a constant tab on the ever dynamic consumer behavior is key to catering to the pain points of the customer and meeting them right where they are constantly seen. AI presently helps in determining the buyer’s behavior journey while helping the organization tweak their sales funnel as needed
AI powered Chatbox:
The chatbox is popping up everywhere from website of small business owners to sites of global brands. The chatbox if properly integrated provide prompt responses in real-time which increases customer service satisfaction. Using the AI chat box will also help you with putting together FAQ which helps the organization in developing appropriate feedback.
Voice search:
This is most likely a trend that will continue well in the next decade as generation Z and Alpha are keen on utilizing voice searches against text searches. As a marketer, you must be sure that your content is being optimized for voice and text searches while leveraging fully on Search Engine Marketing,
