How To Track Business Growth On Social Media Handles

As a small business owner, tracking your business growth on social media platforms is not as straight forward as it seems. There are certain tricks to this…

Decide Your Key Performance Indices:

Your KPIs most times are different across businesses. So what you may want to track on your social media platforms is quite different from what I want to track.

You must first understand what you really want to track or achieve before setting up social media platforms. You must decide ahead what your KPIs are before setting up social media handles.

I made that same mistake and learned the hard way and so I had to take a step back to re-evaluate. So I learned that the type of business ran will determine the social media platform to harness. While B2B works well on Linkedin, B2C will always thrive on IG, Facebook, Pinterest amongst others.

You must therefore determine your key metrics which is tied to the SM platform and relate it to  your set out goals or objectives (hopefully you have your goals set out)

Track your business profitability:

You may be shocked that despite sales being made, you may not be making a profit. You must know the actual production or service cost. Feel free to contact us if you are struggling with this

Have your AAR sessions at regular intervals to track your results:

The fact is no matter how much you plan or how much effort you put into growing your business, things may not just work out as planned. This is the sole reason you must track your results to ascertain the success of your marketing and sales.

So how do you know what metrics to track?

While the number of followers may seem like a quick result, it isn’t as your sales are not tied to the number of followers you have.
Three examples to drive this home.
i)If your goals are sales-focused, you may want to take note of the number of clicks you have.

ii)If yours is for increased brand awareness, then your post reach and visits to profile especially when running an ad is key to note.

iii) Yours may be the number of impressions, so you must make sure to monitor your back end analytics closely.

Begin the process by setting your goals, determining your most relevant metrics, and then you must track to see how your metrics are progressing, and if your marketing campaigns are giving the required results.