The trends in digital marketing come and go at alarming speeds. It is so dynamic that you seem not to be able to keep up with it. Before you have latched on and mastered the use of a trend, another one is already popping up.
Two trends that are getting more relevant in marketing generally and growing at an alarming speed are
1.Personalized Email Marketing:
Every brand is in a race to grow their mail list and not only that, the collection of first names is mandatory as this helps you with the personalization of the mails.
More brands are latching on to customized emails sent to customers at specific times on designated days.
You have the options of welcome emails, product shopping, and discounts and these personalized emails can all be automated.
You can further group your subscribers into different groups and sections basis what their interests are and with this can target them with tailored specific messages.
Personalized emails give your customers a special sense of belonging and recognition which in turn helps with building an emotional connection with your target audience. If you are still contemplating if to include email marketing in your marketing mix, you may just be losing out on a whole world of opportunities to connect directly with your customers.
2. Tiktok cannot be ignored. It is the latest kid on the block:
Downloaded over 2 billion times with over 800 million users presently (Datareportal 2020), Tiktok is actually in the 9th position on social network sites and faring better than sites such as Pinterest, Snapchat, LinkedIn, and Twitter
Some staggering statistics show that what Tik Tok has achieved in under 3 years, it took Instagram 6 years from when it was launched and for Facebook, it was over four years to get the same number of monthly users.
For brands who are interested in positioning themselves for the future, you should consider Tik Tok as it has a very high presence of Generation Z with Generation Alpha closely following on their heels.
