I will address Top 7 bad habits you must ditch as these may just be hurting your sales.
Bad habit No 1:
Not picking up or returning calls: Just put yourself in your buyer’s shoes for 2 minutes, you have been calling and your calls are not being picked up or returned. What would be your perception of that seller? You are absolutely right. The seller is very unserious and not ready for business. A rule for you to excel is that you MUST pick up or return ALL your calls. Another trick that works is to send an automated message if you are busy and can’t pick up right away.
Bad Habit 2:
Trying to sell to everyone: This is a big NO. How possible is it to sell to every Tom, Dick, Harry, Jane, and John? This is the sole reason you must know your target and must strategically target them to make sales.
Bad habit 3:
Defending mistakes: This is a huge put off for your customers especially. And I tell guys every time that the 5 magic words remain powerful. There is absolutely nothing wrong with you saying I am sorry. You see when you defend mistakes, especially glaring ones, you pass off the message that you will most likely not listen to my needs and may be very difficult to deal with.
Bad habit 4:
The 4th mistake is totally unacceptable and this is not knowing your product and its benefits. You must know the emotional and functional benefits of your products or services. Business owners and sales reps must know the benefits of each product by heart and must be able to speak to it.
Bad Habit 5:
Dishonesty: We all demand honesty, transparency, truthfulness, and openness from your businesses and brands as this drives authenticity which helps with establishing long-lasting relationships.
Bad habit 6:
Making cold calls without doing your research. When you want to engage in cold calling, you must get all the necessary details of your prospect before placing that call.
Bad habit 7:
Not prioritizing learning and training. Sales and marketing keep evolving. Consumer behavior as we had it well defined a couple of months back has rapidly changed. You may need to change your marketing game by tapping into the consumer behavior of Generation Z and Generation Alpha to build a legacy that leaves after you.
