Helmet4Life
Campaign was a CSR initiative to promote
the safety culture and drive socio-behavioural change for
the target audience Pan Nigeria starting with Lagos State.
ZQ was briefed to manage this campaign delivery via an
experiential marketing platform.
ZQ managed the event end-to-end from the invitation of
the stakeholders to ensuring attendance and the massive
turnout of the target audiences, to the creative
development and production, and the entire event
deliverables.
ZQ in collaboration with TE, empowered the Ajegunle
community, in Lagos State, Nigeria by distributing over 450 helmets and educating the riders on safety tips.
The CSR event impacted and touched the lives of over 700
citizens with massive publicity on print mediums and digital
platforms
