Offering Tea and doughnuts as the main feature of your presentation will get the attention of investors but to win them over and get them to invest must be a deliberate effort from your end to dazzle them with your business. The following steps will help you in ensuring you create an impression which will leave cash on your table!.
1.Avoid mis-interpreted data- (Your feasibility study helps with the development of your Business Plan)
Make a conscious effort not to share with them misrepresented data. In your examples for each objective you present, their reaction will be asking you how you will accomplish that objective or goal. This will proceed through each objective of your business plan until they are satisfied that your strategic plan is sound and that you can meet the objectives as laid out.
Most prospective investors are sharp in the methods of business and can rapidly observe if you are exaggerating. They will most likely detect it and even if they may agree with whatever you have said on a superficial level, they are going to require continuous reassurances that once they put their cash into your Go-To- Market -Strategy there will be return on investment.
They will also be searching for alternatives if the route as presented in your business plan meets a brick wall.
2.Setting up execution timelines for each goal or objective to be met will be a fantastic beginning for your marketable strategy, However, this will not dazzle your prospective investors.
They just need to perceive and be sure that what ever the objectives you have built up must have a clear process on how this objective will be met. They also need to be sure that you have your plan B and C in place just in case your plan A does not work out.
You know, every investor is interested in returns on Investment.
Notwithstanding your strategy, there are two different things prospective investors need to see. These are your disposition as this speaks volumes on the confidence you repose in your Marketable Strategy and Your Product or Service.
3.Product/Service sustainability
Please understand that even with the best field-tested strategy if your product has an exceptionally restricted client expected base, and comes up short on the opportunities for repeat business,most financial investors won’t really be interested.
A couple of prospective investors may jump on it for a momentary benefit while others will be in your business venture for a while trying to reap in as much benefit as could reasonably be expected. It will be up to you and your product capability to intrigue them with the long term objectives and profit potential to even try and get their attention.
4.Your disposition will likewise be a vital aspect for unlocking funds.
In the event that you stroll into a meeting with prospective investors with a negative disposition, odds are their reaction will mirror your demeanor.
Demonstrating eagerness for the product or service will show your audience that you believe and have faith in your product and confident enough to stake your future or the future of your of the organization you are representing.
You may want to talk from your personal experience about the product or service hence great product knowledge and experience is needed to convince your investors.
5.You must be pro-active and envision likely questions ahead
You should record all that you let them know and also be posed to respond to any inquiry about your product or service. You may want to be pro active by preparing FAQ as your ability to answer their queries immediately without promising to get back to them will go a long way in creating a long-lasting impression which will most definitely lead to them putting their cash on the table.
