With the new decade being welcomed in, how-be-it with the advent of Covid-19, a new generation will be dictating the future of business growth in the next couple of years.
The New Generation(s), Gen Z are seen as digital natives or digital integrators with the oldest of them at 24yrs and Generation Alpha seen as virtual integrators with more flare for real-time apps and the oldest of Gen A at 10yrs: their preferences and taste for consumable products and services cannot be ignored by small business owners. They will become the generation to contend with as they will determine businesses’ share of pocket and voice globally. Read here
According to Quartz India, Gen Z will account for 32% of the global population which is now at 7.8billion while McCrindle insights show that the workforce of 2030 will consist of 34% of Gen Z and 11% of Gen Alpha. Read here.
With these insights, Business owners cannot afford to ignore this generation. Two mandatories to key into now are:
Small business owners and global brands must strategically figure out how to cash in on this generation to remain relevant in the future. They are a huge opportunity for the sustainability of global brands and small businesses. We must learn to speak their language and incorporate their needs in crafting our business solutions
In addition to businesses cashing in on this generation to remain relevant in the future, there is also a strong need to understand how to recruit, hire and engage these generations as they storm the workforce. Gen Zers most definitely will become the most tech-savvy and skilled digital workforce generation. They have an independent view of how work should be done as long as it delivers results. Businesses now ned their see through the lens of the Gen Z and Alpha as they bring much to be desired in your much-needed business growth.
Businesses as a matter of necessity should get set for these generations and adapt their business and hiring strategies to deliver optimally in the next few decades.