It is very simple, make use of the time tested 5 Ws and H…
…and answer the following questions:
1. What do they do? What are their interests? What are their pain points, What are their needs?
2. Who are they? Their Psychographic and demographic information helps you with profiling who they are.
3. Where can you find them? where do they do business, where do they hang out? Where do they spend time both online and offline? Where can you meet them?
4. How do they speak? How do they dress? How do they behave?
5. When can you meet them? Morning, afternoon, or evening? You must take note of the activities they engage in when you meet them.
6. Why do they need you? Why should they believe you? Why should they take action and buy your product?
Once you are able to answer these questions about your prospective clients, you will then be in a better position to map out strategies that will resonate with your best clients and connect with them directly.
When you find your best client, go for them, and ensure you establish a long-lasting relationship. Always remember that building a business goes beyond sales numbers, you must build a business and a clientele base you enjoy working with. A clientele base that truly understands your value and not the ones you waste time trying to prove your worth.
Tell me which of these you struggle the most with, right in the comments!