In the virtual world, we are presently in, the customer’s experience is gradually being re-defined. Customers are clamoring for innovation while utilizing digital platforms more than ever before. Digital Marketing experts on the other hand are now posed with a new challenge which is being able to attract the attention of their customers while retaining it as much as they can. If marketers can not retain their attention, then the customer will definitely move on to the next interesting thing within their purview.
The challenge posed therefore is how can marketers, brands, and businesses stand out amidst clutter? This article will share 3 things to tick off to ensure that you remain relevant within the re-defined customer’s experience.
Your content must be engaging and relevant to your target:
Your content will be seen as relevant and engaging if it provides solutions that your target may be interested in. Your copy must seat within the principles of KISS in marketing and you must use highly appealing visuals. Motion graphics must be clean and when sound is used, you must ensure that the most appropriate sound to fit the tone of your content is used. Make use of visuals that are eye-catching. Work with the 5-second rule, what is that thing in your content that will capture attention in a split second? Your headline, caption, or graphics?
There is also a need to have a content strategy that will help you plan and decide ahead what content fits the social media platform you are utilizing to reach your target.
Another interesting trend is the rise of B2Me:
Marketers are highly conversant with B2B and B2C. However, more recently is the rise of B2Me which is marketing at a more individual level, and to achieve B2Me is hyper-personalization. Interestingly, segmentation, as we knew it years back or even months ago, is gradually thinning out and every customer now required tailored customized solutions to meet their needs.
To note however is that efficient and effective hyper-personalization must meet with the customer both at offline and online channels. The customer’s mobile habits are key to determining where and when to meet with them online just like understanding their psychographics is key to meeting with customers offline.
From a recently conducted survey, 86% of customers are ready to pay more for a better-personalized customer experience.
Mastery of data:
This is another trend that cannot and must not be ignored. Read here. When you have the right data strategy in place, with all the necessary analytics done to extract value from your collected data, only then will you be able to connect and engage with your customers.
The efficient use of data helps you to:
1.Review, tweak, or discard campaigns if need be
2. Scale when necessary
3. Analyze your 3 Ws(What worked, What did not work and What can be done better)
4. Segment, target, and personalize messages for your target audience.
As a business owner, leveraging these digital trends will ensure you are in the faces of your target audience always.
We will love to read your comments
You Can Speak With Us Here