Mechademix
The lube range campaign is an ongoing integrated
marketing campaign comprising Experiential, Radio, OOH, Loyalty scheme and Digital Marketing (Content
development, SM, YouTube series and influencer marketing).
• The campaign’s strategic execution aims to encourage
word-of-mouth and support of the TotalEnergies line of
lubricants.
• Mechademix is a training program has been specifically
intended to help mechanics pan Nigeria comprehend TE
lubricants, suggest their use, and encourage purchase.
Its only purpose is to turn Mechanics/ technicians into
brand loyalists and advocates.
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