GU Zenith
TotalEnergies launched a new initiative in
partnership with Zenith Bank to promulgate this
partnership with Zenith bank, ZQ was tasked to
manage the pilot campaign across 10 Total
Energies filling stations within 3 regions.
The pilot held in 3 states was pan Nigeria (Abuja,
Lagos, and PH) across 10 fuel stations
The key requirement is to spread awareness of
the service, drive traffic, and promote GU Zenith
device usage.
At the end of the marketing stunt, the set
targets were exceeded both on data and
transactions.
