Super Oga Road Hunter
An Integrated marketing mix comprising of Experiential,
Digital(Content development, SM, Web App & Influencer Marketing), and Radio.
It was a 60-day contest amongst the riders to put to test the
toughness and durability of the Hero Hunter Bike while giving them an opportunity to become fleet owners ZQ conceptualized and managed the entire campaign from the selection of the riders, the road tour, Digital marketing platforms, and radio engagement.
The campaign saw over 100 riders across 5 states pan Nigeria competing in a 25,000km race to be crowned the Super Oga champion in their state.
At the end of the campaign, over 20 million saw our campaign on digital platforms globally; with over 1500 radio spots achieving over a million penetration reach across radio stations.
Over 70% of the contestants surpassed the set target with 7 of them being empowered to be fleet owners (carted home a minimum of 4 bikes each)
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