There are lots of social media influencers with basically different categories. There are micro-influencers and macro-influencers. Influencers could also be of different types ill write about that tomorrow.
Before signing an influencer you need to consider his/her personality and be sure the deal won’t go south. the major aim of using a social media influencer to push a product is to get awareness and to make money from the influence.
So, here are what you should know before signing an influencer.
Reach and Engagement
When you are considering an influencer to promote your brand, You need to consider the number of people the influencer has which encompass followers, reach, views, and impact. An influencer might have the number but might not be good with engaging with the audience. How often do the influence post in a day?
Social Media Platform
There are over 20 social media platforms and each platform comes with special features. Ask yourself what platform do I want to reach my audience? what influencer niche do I intend to use? if a social media page won’t work for what you intend to sell don’t force it on the influencer you would be wasting money.
Reputation
There are lots of happening on social media and it’s important to check if the influencer has a clean record. An influencer might be an expert, tastemakers, or creative wunderkinder, as far as they can work favourably for your brand. your brand positioning must be in line with what the influencer believes in.
Content
Every influencer approach content creation differently. As a business owner or a marketing manager, you need to look into the previous work the influencer might have done in the past to see how your contents can fit in with what you want the influencer to do.
Audience
Focus on a specific goal and find a perfect influencer that fit into this goal. The audience sees influencers as their god and partnering with them to promote your brand will make your message more effective. Know the kind of audience a social media influencer has before working with them. it is important to see beyond what the influencer is seeing and to get the needed result for what you might have paid for.
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