As a business, you must either innovate or go extinct. The choice is yours. It can no more be business as usual, as a matter of necessity, it is now business unusual and it is highly imperative that you are seen and heard across multiple channels.
You must therefore as a business, position yourself on multiple platforms to enable you to offer better experiences to your stakeholders and connect with your customers across various digital platforms where they can now be found.
This type of marketing is known as Ominichannel marketing which helps you consistently deliver a seamless brand messaging across multiple platforms(Social Media, Website Blogs, email amongst others) and with this, you are able to drive more engagement when compared to a single platform approach.
Just like the traditional 4ps of marketing, ominichannel provides the platform for using several marketing approaches to interact and engage with your target audience.
If you are not already on this path, then it is not too late to start. With the diversification of your customer’s psychographics and demographics and a constant change in consumer behaviour, you may want to adopt this approach in meeting your stakeholders at their different hangout points.
