Yes please, stop sulking and searching for them all over! Instead of searching frantically for them, take a step back and seek to know their attributes instead:
They have goals, financial, professional, or personal, and your service or product makes them feel good, makes them look good, and helps them succeed.
They have a problem they need solutions on and your product/service helps to close the need gap.
In addition to your product or service being the solution, they get loads of other value from consuming your product. Value could be psychological, emotional, or functional.
You must therefore understand their features or characteristics to help you narrow down your search, Picture it like going on a treasure hunt, you are deliberate and focused on what you need and must achieve. When you eventually find these treasures, you are fulfilled across all fronts in your business as your efforts have not been an exercise in futility.
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