While there are a couple of Social Media trends to leverage on, in this article, we will dwell on two of them and share with you how best to utilize them to grow your brand.

How to Leverage User-Generated Content(UGC):

UGC is the act of brand consumers or customers promoting the brand rather than the brand itself. It can be used to describe any content developed by brand users and showcased on social media. It could be video testimonials, pictures or write-ups. UGC  is not a new trend but it is a trend that will continue to grow as brands continue to tap into the power of user-generated content to grow their brand. There are 3 reasons why you should leverage this trend now.

1. Positive Customer Reviews: 

With user-generated content especially when your brand has delivered, positive word of mouth, brand loyalty, and advocacy is easy to achieve and this helps in improving your brand ranking on search platforms. Positive customer reviews can improve your SEO rankings. With this, you can earn a new customer’s trust.

2. Direct Feedback from the audience:

Leveraging on UGC gives you a perfect opportunity for you to glean from the audience’s insight. With proper analysis and interpretation, you are able to improve your products or position it better to cater to the needs of your audience

3. Helps to increase reach and growth across your Social Media handles:

A satisfied customer will always end up tagging their friends, mentioning you in their stories which gives you more exposure and ultimately brand growth.

However you deem it fit to use UGC, you must deliberately include it in your content mix, it is free, it generates brand trust, authenticity and gives you a positive brand image.

Leveraging the use of Social Media Communities:

While we know this is not new, the social media community has seen an alarming increase since the global lockdown.

The power of social media communities for brands will continue to be on the increase due to the following reasons

1. Better Engagement- You can build more meaningful and profitable conversations around your brand activity. With the Facebook groups for an instance, you can drive more conversations which enable you
2. Understand your key customers better than ever before. You get to know their likes, dislikes, preferences, and tastes
3. Effective customer profiling: A very clear and transparent representation of gender, geographical locations, and their ages brackets
4. Better networking opportunities: People of like interest and like minds can come together to discuss their shared interests.
5. Effective platforms to launch new products or test new ideas.

These are just trends you can leverage on as brands and business owners.

If you have any questions, please drop me a comment.

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